News releases

Issue 1 • March 2000

Corporate Partners

Some of New Jersey's largest companies are lending their support to promote and support NJ FamilyCare.

Highlights include: The HealthCare Institute of New Jersey has rallied several of its companies to “adopt” towns throughout the state, where they will provide financial support for NJ FamilyCare enrollment programs and help promote the program to residents. Toward this goal, pharmaceutical companies Merck, Novartis and Warner Lambert helped design a simplified and colorful new NJ FamilyCare application form, as well as printed the first 10,000. Later this year, Merck will adopt the towns of Rahway, Linden, and Willingboro.

Another pharmaceutical company, Schering-Plough, has been supporting the town of Elizabeth, giving the city a $50,000 grant to be distributed among outreach groups who enroll children in NJ FamilyCare. The company also presented school nurses in all Elizabeth schools with laptop computers, so they can easily access the NJ FamilyCare.org and schoolasthma.com web sites, as well as other on-line health information. Other HealthCare Institute companies and their adopted towns are:
Hoffmann-LaRoche/Patterson
Johnson & Johnson/New Brunswick, Trenton
Novartis/ Plainfield, Morristown
Pharmacia & Upjohn/ Somerville, Boundbrook, South Boundbrook, Manville
Becton Dickinson and Company; Eisai, Inc.; Orgarion Inc.; and Pfizer, Inc. also plan to participate.

On the non-pharmaceutical side, twenty New Jersey Kmart stores recently served as NJ FamilyCare enrollment sites, hosting staff from FamilyCare, local HMOs, federally qualified health centers and community based organizations who assisted with applications and provided information to Kmart's customers. The project was part of Kmart's national collaboration with the Children's Defense Fund and Martha Stewart Living for a public service campaign in New Jersey, New York, and Connecticut to promote the national Child Health Insurance Program. PSE&G is also lending its support, placing brochures in all their 16 customer service centers, and McDonald's is displaying NJ FamilyCare brochures, posters, and specially-designed placemats in 125 of their New Jersey restaurants.

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